Digital Engagement: Topic Summary

Photo by Corine Kutz on Unsplash

This topic explores the differences between digital engagement and analogue engagement. Over the years, we have seen a rise in digital engagements as technology has advanced and more digital platforms have become available. Digital engagement is extremely popular partly due to it's convenience and accessibility. Despite this, students have discussed the limitations of digital engagement exploring how it is less personal in nature and can be a cause of miscommunication. Although, these students have every right to criticise the downfalls of digital engagement, the topic in question also deserves to be credited.

Digital engagement has been transformational to our everyday lives. The power of networking and communications has grown massively. Now, we are able to keep in contact with friends and family from across the world via Facebook, Instagram-you name it! What's more, we have opportunities to network, meeting new people via digital platforms like LinkedIn for professional networking or even revolutionary dating apps like Tinder for finding romantic connections. There is a lot we wouldn't be able to do without the existence of digital engagement!

An aspect i find particularly fascinating is how digital engagement has transformed internal communications in the workplace. In the current pandemic, organisations have had to transition into remote work where they rely on digital engagement platforms for their main communication. This has led to a rise in popularity in communication tools such as Zoom, Business skype and more. Companies have also had to restructure their working style and create or make better use of virtual workspaces. This has brought about the rise in project management platforms like Microsoft Teams. In troubling times like these, the power of digital engagement shines through, as we as a population become increasingly dependent on digital communications to continue our day-to-day lives.

Despite the clear downfalls that come with digital engagement, it has played a significant role in keeping the population going during the 2020 pandemic. We need to engage digitally now more than ever! The key is finding how to do so securely and ensuring the population are aware of the potential challenges that come with digital interactions.

Undergraduate student at Uni of Manchester, currently writing for the digital society page on how organisations have been affected by the COVID-19 pandemic.